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Welcome to “Influencer Tips Tuesday,” an ongoing lesson that releases every Tuesdays for new and upcoming influencers to become a mindful and successful creator from day one.

Today, we are at the last lesson where we will focus on expanding your brand to gain more authority and build your influence. 

Read on to learn more about  Lesson Ten: Expanding Your Brand  | #InfluencerTipsTuesday

*Disclaimer: All statements in this post are from my personal experiences and perspective. There is no right or wrong way to becoming a successful influencer as success is defined differently for each person. I share my knowledge with those who believe in becoming a successful and mindful influencer—those who don’t mind working hard to achieve their dreams.

Today, we are at the last lesson where we will focus on expanding your brand to gain more authority and build your influence.

Since 2019, Instagram has frequently updated its algorithm, which affected everyone’s reaches and impressions. Some unfortunate accounts who had established a big following to over 100K+ got deleted and couldn’t get their accounts back up and running like normal. That was bad luck, and I feel sorry for those who experienced it! What they had to do was to start all over again from ZERO.

I, too, got affected by the changes and couldn’t reach my audience like I used to. I had to think of new ways to reach my followers, who cannot see as much of my content as before.

We all can fix these problems by keeping on creating great content and engaging more with others to show your presence. You can also spend money on ads so you can reach more people or use different hashtags. The only issue with these is that you will need to take many trials and errors before knowing what the hashtag sets will drive you more traffic and what ads work best.

Should you start a TikTok account or other social media accounts?

Yes, you can. But it will be just like you are creating another Instagram account or any other new social media account in which you won’t have control over their algorithms.

When a trendy channel gets introduced to people, you definitely can take advantage of the new channels and start from zero like other influencers. But I want to point out here is that you don’t know how long it will be popular for and if it will drop off or its algorithm will change. This is one of the risks you have to be aware of when building your influence on a newly launched platform.

Start a blog

Many people look at a blog as another platform to get collaborations, but they forget that you OWN this platform. There won’t be any algorithm changes unless you are changing how to navigate your blog yourself. Guys, you NEED a blog.

 

According to unverified sources, blog traffic across the internet is going down, and people are encouraging you NOT to start a blog. Wait…what?!?! In my opinion, this is a LIE. Think about it, you creating a blog is like creating another competitor for other people. And when to many competitors join in, it can scare some about what to do. Depending on who is talking, it’s all aimed to benefit someone’s business.  

 

But stats don’t lie as blogging has grown by 12% since 2015 and 77% of internet users read blogs, 2020. (optinmonster)

Here are the latest Blogging Statistics and Trends in 2020, you might want to take a look at.

 

If Blogging and having your own blog is bad, why do marketers focus more on blogging than ever before? Marketers who prioritize business blogging efforts are 13x more likely to see positive ROI (Source: HubSpot)

 

I have been approached many times by different marketers and companies wanting me to write a blog post and link back to them. Why would they care so much about backlinks to their website if blogging is so-called ‘Dieing’?

 

They do this to drive more traffic to their website and create an authority in their expertise topics.

 

Blogging is helping people to find more information and support each other through linking to relevant articles. It creates a space for users to engage in and learn new things. 

Build your email list/ community

Having an email list is a great way to expand your brand. Not only does it give you something that you can control, but it allows you to stay engaged with your audience. Your email list gives you direct access to your follower’s inbox where you have a better chance of being seen in then if posting on Instagram and hoping for all your followers to see your content. It’s the only place where you will get 100% reach every time you send out an email.     

      

Emailing content marketing pieces generates a 38x return for every 1$ spent (Source: Campaign Monitor)

 

By creating an email list, you are building a customer base that you can control and potentially sell a product. There is no other place where you have as much control of your content and how it gets sent to people than an email list. 

Share with me:

Do you find having a blog to be helpful?

As the blogging statistics show, it doesn’t seem like blogging is going anywhere anytime soon. It’s still totally relevant in 2020 and is continually rising for 2021.

What you have to do now is build a channel where you have control over like having your blog and start building an email list where you can directly reach out to people who care about what you create. See my post here where I walk you through how to create a blog

Also check out BlogBrandandBeyond.com for my courses and tips.

 

If you have any questions, leave your comments, or DM me on Instagram @CuratedByMollie.

 

If you missed last week’s lesson, check out  Lesson Nine: Brand Outreach.

 

Thank you for stopping by my blog today. 

 

See you again soon!

xx,

Lesson Three Perfecting your Instagram Profile _ #InfluencerTipsTuesday-@curatedbymollie

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