Welcome to “Influencer Tips Tuesday,” an ongoing lesson that releases every Tuesdays for new and upcoming influencers to become a mindful and successful creator from day one.
Today, we are continuing to focus on the Instagram branding strategy of visual aspect. You will take today’s lesson and turn it into a tangible solution to attract the right audience and brand opportunities.
Read on to learn more about Lesson Five: Instagram Branding 101 (Part Two) | #InfluencerTipsTuesday
The visual aspect of branding your Instagram is as important as building a new product, a new company, or a new shoe collection, to name a few. By focusing on the presence of your Instagram with the right strategy would differentiate you from the crowd. People will be able to identify right away that you are a following-worth content creator.
Instagram is an image-based sharing app where people can upload photos or videos to share with their followers. It was designed for users to capture their favorite moments right off their phones. Then edit with filters that are available in the app and share with followers directly from your phone—that’s how the name “Instagram” came from, combining of the words instant and telegram.
Nowadays, Instagram is more than an image sharing source where you are focusing on your friends and family. It is now the biggest influencer platform where brands are spending big dollars on advertising.
While your copies and stories matter, you have to pay attention to your images too. As Instagram is an image-lead interest, people would be interested in learning more about what you have to say when you have a good enough (or bad enough) photos to catch their interest.
Quick example, if you are scrolling on the Explore page on Instagram and see two pretty sunset photos. You decided to click on both of them, the first one is from a curated feed with lots of sunsets, landscapes, and nature dwelling images. On the other hand, the other is from an account of a person who shares their random stuff, like ice-cream, snake, dog toys, and math problems that they couldn’t solve. Which account would you like to give it a follow? The first account would have a better chance of getting a follow from you, right?
But this is only a big picture of today’s lesson.
Last week we discussed your brand’s message, tone of voice, more of the meaning behind your brand. This week, we will go over areas of your Instagram that people can see and feel a connection with. We will go over your brand’s elements that your follower will see when visiting your page.
If you are ready, let’s dive right in.
Three Components of Instagram Visual Branding
FEEL & CONCEPT
Instagram branding is all about feelings. It’s what transforms the first-time interactor into a loyal follower. It is the way to grab your ideal audience’s attention and turns an indifferent audience into a trusting following who you have an influence over.
Ask yourself these questions:
1) What do you want your audience to feel when visiting your account?
2) What messages or types of content do you want to share with your audience?
3) Is there any specific theme, concept, or items that you would want to use to gain your audience’s attention?
For example, is there a chic and vintage vibe you send, or do you want your followers to feel mesmerized and stunned when they see your high-quality photos? Do you want to attract someone who loves tattoos or flowers?
After answering the above questions, see what the most important elements are and what feel you want to send your followers, then make those feelings speak to your audience through your images and overall account by using the second and third components we are going to discuss next.
By keeping a consistent feel going, you will make it easier for your followers to know what to expect when they see your content. In this case, you want to know your feelings and the concept of your brand, which is your Instagram account.
Keeping the consistent feel and concept to the images will make people remember your content even before they see your name or your face.
What colors do you see most on your feed right now? Are these the colors you want to continue to show? Are there too many colors? Is there any color at all?
I have heard a lot of people out there who said that colores or the feed consistency wouldn’t make or break their account. But from my experience, it would break your account. Here is the thing, people who share those types of content without consistency are either already famous, have been in this industry for a longer time, showing their body part a lot, or happened to get famous without trying from viral content. They can share whatever they want because they already have a fanbase who is interacting with their account daily.
But if you are just starting or trying to make it to the next level, you have stick to the consistency in color. I know it’s hard. I was there too.
Color is an important part of building the right brand, as this is one of the biggest things that followers remember about you after leaving your feed. When you pick the right colors that work for you, and always find ways to organically incorporate them into your feed, your followers will remember you better. Also, this will make it easier when coming up with new content as you already know what colors to use and which ones to avoid.
You don’t need to use only a few colors, but what you should do is always have the same color spreading around your feed.
If your feed is too hard for you to be consistent with colors, you can use the same photo editing settings, filters, or presets to make the colors of your photos look more cohesive.
Lastly, typography or fonts of your brand!
The type of font you choose for your brand can be shown in your logo, digital writing content like quote images you share on your Instagram feed, IG Stories, highlight covers, or any other material that you will share in a text format.
The type of font itself can convey the feeling of your brand as well.
- Serif fonts are classic typography. This font is excellent if you want your brand to appear trustworthy, traditional, and like a little old school.
- Sans serif fonts give a more minimal and modern feel to brands.
- Script typography refers to cursive handwriting. This type of fonts can add a luxurious or feminine feel to your brand, depending on the style you choose.
- Display fonts have eccentric and variable designs than the simple, relatively restrained typefaces generally used for body text. This types of fonts can make a bold statement and add your unique brands spin to make people remember.
Picking a font will tie everything together. Remember, when we discussed your Brands voice, try to find a set of fonts that look like the voice you are talking with and blends in with your brand’s feels. Try using only two-three fonts throughout your Instagram feed, to make it more consistent and memorable. The font you use will help make your account look like the voice you are communicating with your audience.
That’s it! I hope this blog post about Branding 101 (Part Two) will help you create the right brand. Remember that your images are as important as your stories you are sharing if you decide to go for the Influencer route.
Having eye-catching images, the harmonious color scheme, and fonts on your feed will give you a better chance of gaining new followers and more brand opportunities. These three components will help your brand achieve the goals you have set from last week’s strategy lesson.
Share with me:
What feels are you looking to achieve from your Instagram?
Be sure to stay tuned for next week’s blog post, as we will cover your brand’s aesthetics on Lesson Six: Instagram Aesthetic.
If you have any questions, leave your comments, or DM me on Instagram @CuratedByMollie.
If you missed last week’s lesson, check out Lesson Four: Branding 101 (Part One: Strategy).
Thank you for stopping by my blog today.
See you next Tuesday for more tips!