I have been wanting to share with you a review on my recent found and now favorite influencer marketing related books. Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy, is my new favorite book. I am so happy that I finally got over my pregnancy symptoms and had a chance to make this post happen. If you are a blogger or an instagram influencers who would like to up your game, this book is a must read for you.
This book has given me so much confidence and much needed advice. It’s given me a better understanding in this fast-growing Influencer marketing industry. I can’t thank you enough to my blogger fellow, Kamara Williams from IN THING who introduced me to this book after reading her blog post.
Because I want you to enjoy reading it for yourself, I’m not going to get into to much detail. Here are the 3 key takeaways I found helpful.
Pitch Email Template
If you are wondering about how to pitch brands and/or agencies, this book will give you the best idea on how to do it right. You’ll learn what you should and should not include in your emails, when to send a follow up email and when to move on. All of these details are on page 109.
Have you ever wondered how to make a perfect media kit or press kit to send to brands? You can find out on page 115.
Here’s another thing I found helpful when dealing with brands/ products that don’t align with your brand and when you get a non-compensation offer. In this book, you will find the best way to say “No” to brands in a polite and professional way where you still keep your opportunity open.
Crete A Blog that Describes Your Brand
This is the most bazar thing I decided to do after finished reading this book. I spent nearly 5 figures to hire a web designer to help revamp and rebrand my blogging business. In this book, Brittany, has pointed out that your blog is your door of opportunities. You have to make sure that your site is top- notch. Everything that can represent you and your brand has to be here. I mean EVERYTHING! Besides having your home page, category pages and post page, you should add your about page, partnership page and contact page. If you want to know what you should include on all of those pages, go to Chapter 4 to find out.
Social Media Influencer Marketing Tips
I love that at the end of each chapter, I can get some great influencer tips. From both the social media influencer agency to the Instagram influencers them self. Each chapter ends with an “Influencer Icon” who gives some helpful tips they used to become successful. It will give you a clear understanding on what areas you should focus on that brands are looking at. Making sure that your content is high quality and engaging, will make you more attractive to brands.
This Influencer: Building Your Personal Brand in the Age of Social Media won’t be the right fit for you if you are looking for ideas on how to make a blog or how to make money on Instagram. But it would be a great idea to hold on to. You might just want to know where the influencer marketing industry will take you. You will be able to find out how much you can charge for an Instagram post. That only might help motivate you to keep on going. This business is still new. It has a lot of space for you to enter, become successful and make a living out of it.
Like In the title: “A Must-Read Book to up Your Influencer Marketing Game”, YOU as an influencer will learn a lot. From different people who want to hire you, how to update your social media content game, get paid more and see the good and the bad that you might want to develop in your influencer career.
I am very new to this industry and have been blogging and Instagramming for about two years. I have learnt so much about this industry myself. From the first day, the first ever post I posted on my blog and Instagram, I have seen changes on the quality of my content. To keep my business successful and profitable, I’ll have to continue developing myself, my blog and my social platforms. You never know what the future has to offer. I need to do my best with the present and so do YOU.
“The power for creating a better future is contained in the present moment: You create a good future by creating a good present.” – Eckhart Tolle
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