5 Reasons Why Branding Is Important

5 Reasons Why Branding Is Important

Today, I’m welcoming my web designer, Aleksandra Rogala-Jacek, who has helped me trasformed my blog and brand to the next level. I asked her to share her thoughts on the 5 Reasons Why Branding Is Important. She’s an expert in this area, so make sure to get some reading in.

Branding is a HOT topic among entrepreneurs, but there seems to be a lot of confusion around it. Not many people can actually confidently say they understand what branding is and with so many branding resources available everywhere the fog only thickens, doesn’t it?

Well, today I’m here to bust the myth around what branding is and tell you why it’s so important for your business + how to do it well. Ready to dive in? 

Branding = logo?

When you hear the word “branding” you probably think about the logo, the color palette and selection of fonts, don’t you? 

Those are just elements of the brand identity, which is only a part of the branding actually. 

 

So what is branding? To put simply, it’s a method of making people feel a certain way about your brand. This includes things like the selection of your products or services, your tone of voice, your photography, your brand personality, your customer service and even your marketing strategy. The visual aspect of branding like your website and logo are important, but they are NOT the branding themselves.

 

To create proper branding you first need to define what your brand stands for, who’s your ideal audience and how you’d like them to see you. 

 

This means you need to dive deep into your business and create a smart strategy behind it. Once you do that, whatever you create afterwards will surely be purposeful and consistent with the overall idea of your brand. 

 

Sounds complicated? It isn’t! I even created a free resource to take you from confusion to clarity using our design studio’s signature discovery process. 

5 reasons why branding is important

Now that you understand branding is a strategy behind your business + different ways to communicate it, it’s time to see why it’s so important and how it can absolutely transform your brand.

1. It adds credibility

Would you trust a hairdresser who’s hair is neglected with your own? I wouldn’t. And so would many other people. 

 

When you see a lack of consistency you lose trust. When you see a brand who hasn’t invested time, energy and effort into their branding, you subconsciously think they are not worth your investment either (cause they probably don’t treat their business seriously).

 

Just like in real life, trust is built with consistency. When I see a person is true to herself in different situations, I know what to expect of her = I know I can trust her.

 

When your potential customers can see your brand is inconsistent, without a strategy behind it, it plants a seed of doubt which will be very difficult to overcome. People do not tend to open up and connect with people who make them feel that way.

With branding done right, your audience sees your business as thought through, purposeful, trustworthy and worth the investment both time and money. They see you’re here for the long run and they feel more comfortable buying from you, working with you and refer their friends to you. That’s a huge thing if you ask me.

María Catalá – brand identity for professional makeup artist by Adored Designs

2.  It gives you clarity

Since branding is based on strategy, if you’ve done it right you would have gone through the discovery process and defined your brand’s purpose, personality, voice and ideal customer.

 

This gives you incredible clarity around things that usually can be tricky to get right. It gets easier to decide which social platforms to be active on, what sort of content to create to attract the right audience and then what to do to get them ready to buy from you.

 

Everything starts falling into place and you’re not spinning around in circles. Instead, you can move confidently and grow your brand purposefully. Whenever you need to make a decision that will impact your business (like creating a new course or product) you can simply go back to the strategy and ask yourself: is this aligned with my brand? Do my people need it? Will it get me where I want to go?

 

The answer will come to you a lot quicker when you know you’ve built your brand’s fundaments.

3.  It connects you with the right people

Can you confidently say who your ideal audience is? Our signature discovery process resource is packed with powerful questions to help you make sure you do.

 

When you understand your audience pain points, doubts and mindset blocks it gets so much easier to meet them where they’re at a build a meaningful relationship with them.

 

You know exactly what feelings you need to evoke to help them connect and engage with your brand. You know which words and visuals to use to set the right expectations and help them trust you. You know what type of resources and content to create to attract them and when they do land on your website, you can make them feel like your brand exists specially for them.

 

This makes growing a community and selling more of your products and services so much easier! Instead of trying to appeal to everyone and wasting your efforts on people who do not care about what you have to offer, you attract only those who are the perfect match for your brand.

4.  It makes it easier to promote and grow your brand

With so many possibilities to get the word out, which one do you chose? Which social media platform is the best for you? Should you use Facebook ads or make better use of Pinterest? What about an email list?

Should you create a sales funnel, and if so, what kind? What about video? Insta stories? IGTV?

Getting a headache yet?

The truth is all those strategies are great, but they may not all be great for you. When you create a strong brand strategy though, it gets easier to choose the right one for you.

You know where your ideal audience spends their time and what sort of content they prefer to consume. You know what freebies they download and what sort of support do they need.

You also know what products are they interested in and if they are emotional shoppers who make a decision on the fly, or if they need a little bit more persuasion before they use their credit card.

You can understand what you need to do to take your ideal customer from merely a lurker to an engaged member of your community and a customer. 

No more wasted effort of trying to do all the things and being everywhere.

5.   It helps build an experience

Great branding makes people remember your business and talk about it with their friends. From the very first moment they get in contact with your brand they need to be met with a consistent experience.

 

You can set expectations about your brand through your copywriting, photos and visuals and then provide a service or product that is consistent with this expectation (or better!). 

This creates a brand experience that builds trust and is worth remembering and sharing. It creates raving fans and helps spread the word about your brand in the best possible way – through satisfied people!

Where do you start then?

Before you start browsing Creative Market for a new logo or even hire a designer, always do the homework first. Building strong fundaments will save you months (if not years) of wasted effort and going around in circles. It will help you build a strong brand presence people will remember, understand and relate to

 

By getting clear on your brand’s purpose, personality, mission and vision + your ideal audience you’ll speed up the process of building an engaged community that’s ready to hear from you, buy from you and tell all your friends about you. 

 

Start here and have fun building your own, unique brand!

About Aleksandra Rogala-Jacek
Aleksandra Rogala-Jacek is the owner, Creative Director, Brand Stylist, Web Designer and Digital Strategist of Adored Designs

For 5+ years, she worked for brands like Jimmy Choo, River Island and Childrensalon, helping them sell more, attract ideal customers and keep their branding strong and consistent. She sat in the front row, watching how their websites perform, which strategies work and which are not so successful.

Now, She uses that knowledge to work with fashion, beauty and lifestyle brands + e-commerce businesses, creating strategic branding and websites that bring great results and connect them with people who need their products, services, and are excited to buy from them.

 

Instagram: @adoreddesigns

9 Must Have Flat Lay Backdrops

9 Must Have Flat Lay Backdrops

In today’s post I’m going to talk about my favorite backdrops I use for my flat lays. The below items are what I found to be easy to find and incorporate into your photo.

A lot of the items on my list, you can probably find in your home already. They are affordable and you don’t need to go above and beyond to get them.

I love working on my flat lay photos as they bring a lot of creativity out of me. Whenever I want to make my photo simple but yet relatable to everyday life, I tend to use items around me to create backdrops for my flat lays.

 

 

The items I’m about to mention are the things I’m sure you can find in your home. You can work with them even if you have a small corner to work on your photos. I love everything on this list, and I hope you find them helpful in your upcoming flat lay photo session as well.

 

If you are ready let’s dive into it.

1. 

White Table Top

This is the basic and the one must have item for almost everyone who enjoys taking flat lay photos. It’s easy to incorporate, and won’t steal the scene of your main products.   

2. 

Bedsheet

I love using white bedsheets for all kinds of flat lays. It doesn’t need to be covering your bed though but it can still replicate the “on my bed” mood. 

3. 

Blanket

This might sound weird to say that I recommend you to use your blanket as a backdrop. But it’s not weird to me as I use it often in my photoshoots. It is a perfect item to use, if you’re planning to take a photo that needs a lot of empty space. It will also be good if you need a backdrop thats big enough to fit all of your props. 

4. 

Magazine

I love using magazines as they already have pretty designs or pretty faces on them. This is a great backdrop for an effortless style.   

5. 

Couch/ Chair

I took a picture on my couch and talked about flat lay tips on my previous post, “One Rule To Achieving A Prettier Flat Lay“. You can see here as well that I use my couch as a backdrop for different products I’m shooting. Give your couch or chair a try, as you will see that this furniture pice would do a great job as a flat lay backdrop.   

6. 

Marble Top

I love marble but it’s very expensive to buy a big marble table if you don’t have one already. You can use contact paper with a marble design instead. It comes in a lot of patterns and colors. I found mine on Amazon.  

7. 

Cutting Board

I love using cutting boards as my backdrop when I have to create content around food ingredients and nature focused photos. I got my cutting board from Bed Bath & Beyond.  

8. 

Wrapping Paper

This is a good choice when it comes to the holiday season or DIY project photos. They come in many different designs which you can find the one that matches your overall photo theme. 

9. 

Interesting Texture

Find interesting textures around you. For example, faux fur, fluffy sweaters, straw bags, lace fabrics, and more. They will help with the depth of the photo.   

Share with mE:

What do you like to use as a backdrop for your flat lays?

If you are interested in learning more about how to plan your flat lay photo session, feel free to grab my step-by-step Flat Lay Planning Workbook. 

Thank you for stopping by All About Good Vibes today.

See you soon for more #FlatLayFriday tips.

Summer Bucket Bags

Summer Bucket Bags

I am a bucket bag lover and I pretty much wear it any season. Since this type of bag is very popular during summer I thought it would be a good idea to share with you a few of my favorites I found online.

I just can’t believe it’s already June. Everyday goes by so quickly. I felt like I said this every month. Lol. ?  Well, I just can’t stop myself from mentioning it as it’s kind of scary to think that time is so valuable and I don’t want to waste any second of my life. We’re here to be happy and we all deserve joy in our life. That’s why summer exists!

With one of the most joyful seasons, summer will be arriving soon in a couple of weeks. Ladies like us need some cute summer bags to carry around. I got your back girlfriend, because in today’s post, I put together some cute summer bags to share with you on the blog.

I only picked a handful of bucket bags as they are so popular during summer. Take a quick look. I hope you like them.

Bucket Bags $100 and up

Share with mE:

What’s one item you need to have in your summer bag?

Arn’t those bucket bags cute? I’m planning to get myself a fews after putting this post together. ?

Thank you for stopping by my blog today.

See you next time for more of #StyleTalkThursday. 

25 Motivational Quotes to Start Your Great Week

25 Motivational Quotes to Start Your Great Week

Sometimes you need a little push to start your week right. So I put together my favorite motivational quotes in this post today.

Check them out and let’s all have a wonderful week! 

#MondayMotivation

 

Happy new week! Life is tough to wake up on a Monday with little to no motivation to start your week. That’s why I’m sharing with you some great quotes that can help you realize that you are going to have a successfully wonderful week. 

You can use the photos below as a reminder on your phone wallpaper.

Take a look at them and enjoy your great week!

Thank you for stopping by All About Good Vibes. See you next time.

1.

“It’s not what you look at that matters, it’s what you see.” -Anonymous

2.

“Do you want to meet the love of your life? Look in the mirror.” — Byron Katie

3.

“If you don’t have any shadows you’re not in the light.” — Lady Gaga

4.

“Good, better, best. Never let it rest. ‘Til your good is better and your better is best.”
– St. Jerome

5.

“If you fell down yesterday, stand up today.” – H. G. Wells

6.

“What you do today can improve all your tomorrows.” – Ralph Marston

7.

“Doing the best at this moment puts you in the best place for the next moment.” – Oprah

8.

“Don’t be afraid your life will end. Be afraid that it will never begin.” – Grace Hansen

9.

“Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.” – Tim Cook

10.

“The two most important days in your life are the day you are born and the day you find out why.” – Mark Twain

11.

“Start where you are. Use what you have. Do what you can.” – Arthur Ashe

12.

“Don’t dream your life, live your dream.” – Unknown

13.

“Create a vision that makes you wanna jump out of bed in the morning.” – Unknown

14.

“If you can dream it, then you can achieve it.” – Zig Ziglar

15.

“Don’t let the past steal your present.” – Terri Guillemets

16.

“Always do your best. What you plant now, you will harvest later.” -Og Mandino

17.

“Don’t think about what might go wrong. Think about what might go right.” – Unknown

18.

“To accomplish great things, we must not only act, but also dream, not only plan, but also believe.” – Anatole France

19.

“If you get tired, learn to rest, not quit.” – Unknown

20.

“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” -Brian Tracy

21.

“Motivation is what gets you started. Habit is what keeps you going.” – Jim Ryun

22.

“I find that when you have a real interest in life and a curious life, that sleep is not the most important thing.” – Martha Stewart

23.

“Nobody can make you feel inferior without your consent.” – Eleanor Roosevelt

24.

“Your time is limited, so don’t waste it living someone else’s life.” – Steve Jobs

25.

“All our dreams can come true if we have the courage to pursue them.” – Walt Disney

Share with mE:

What is one of your favorite motivational quotes?

One Rule To Achieving A Prettier Flat Lay

One Rule To Achieving A Prettier Flat Lay

Sharing with you today, the one rule I use all the time when it comes to taking flat lay photos. I call it “The Rule of Similarity”.

It’s a super easy rule that works like a charm every time. Enjoy the read and let me know your thoughts in the comments!

My favorite rule I use to achieve a prettier flat lay is “The Rule of Similarity”.

No, this is not a geometric rule about the two geometrical objects that both have the same shape, or one has the same shape as the mirror image of the other. But this is the rule I invented for my flat lay photography. It’s Molly’s Rule! Lol! ? But I’m happy to share how I use this rule with you today. Pretty much this Rule is to pick similar main objects and props to use in your photo.

This is the one rule I use all the time when it comes to taking flat lay photos. Either the similar pattern of objects, the similar colors, color schemes that create an aesthetic feeling to the photo, similar shape, feel, and many more. Nothing too complicated. If they look similar, that’s all that matters. For me personally, I’d normally pick and play with similar colors and similar patterns in my photoshoot session.

The Rule of Similarity

For example, this flat lay photo above, I took on my couch, using my iPhone to take it as the iPhone comes in handy with the camera grid tool that helps guide with spaces and straightening of the photo. As well as it’s very easy to use and control when working in a small space.

As for my photoshoot steps, I follow my flat lay planning process, (you can download it here), got the couch as my background, and picked pink and red as my main colors. The purpose of this flat lay is to share my current favorite items, bag, cami dress, slingback heels, hair clips, summer perfume and my new couch.

I didn’t have a single main product I wanted to highlight so I gave all of them equal attention but still applied the rule of thirds to this photo, where my bigger objects are at the bottom of the photo.

As you can see that the majority of items in this photo are pink & red and are leopard prints. These are the rules of similarity I applied here.

Last step before the finished photo, I edited it with my Lightroom “Sugar” preset (launching soon) to help adjust the mood of the photo.

In conclusion, by using the rule of similarity to pick your objects and props will help make your photo look more interesting, prettier and can strongly showcase its character and story behind your flat lay photo.

Thank you for stopping by All About Good Vibes today. See you next week for more #FlatLayFriday tips.

Share with mE:

What is one tip you use to make your photos prettier?

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